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Type	Book
ชื่อเรื่อง	Business writing today [Text] : A practical guide / Natalie Canavor
ผู้แต่ง	Canavor, Natalie
ISBN	9781483358659 (ebook) :
	9781483358666 1700
	9781483358666 (pbk.)
	9781483358666
พิมพลักษณ์	Los Angeles : Sage, 2016
ครั้งที่พิมพ์	2nd ed
	Second edition
รูปเล่ม	xv, 365 p
ลิงค์	Content
	Sample Text
	Cover
	http://library1.nida.ac.th/mm_data_eng/thumbnail/1605may/189530.jpg
หัวเรื่อง	Commercial correspondence
	Business communication
	Business writing

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สำนักหอสมุด มหาวิทยาลัยบูรพา	808.06665 Ca213B 2016	Copy 1	On Shelf

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เขตข้อมูล	ตัวบ่งชี้ 1	ตัวบ่งชี้ 2	เขตข้อมูลย่อย
Leader			07300nam##2200433ua#4500
001			b01444910
003			UCTAL
005			20151003104603.6
008			190702s2016 cau 000 0 eng d
020			$a9781483358659 (ebook) :
020			$a9781483358666
020			$a9781483358666 (pbk.)
020			$a9781483358666 $c1700
040			$aUdon Thani Rajabhat University
050		4	$aHF 5718.3 $bC213b 2016
082	0	4	$aE 808.066651 $bC213B
100	1		$aCanavor, Natalie
245	1	0	$aBusiness writing today $h[Text] : $bA practical guide / $cNatalie Canavor
250			$a2nd ed.
250			$aSecond edition.
260			$aLos Angeles : $bSage, $c2016
300			$axv, 365 p.
505	0		$aJob Writing to Connect with Employers and Networks Chapter 8: Writing Letters and Memos: They Still Count When to Write Letters Planning Letters that Achieve Your Goals Strategizing Letters for Common Situations: Using Internal Memos to Build Relationships Part V: Writing Persuasive Messages Chapter 9: Writing to Persuade: The Tools and Techniques Deploying The Tools of Persuasion and Advocacy Writing Techniques for Persuasive Materials How to Find,
505	0		$aPart I: Introduction Chapter 1: Business Writing Today�́�and You The Role of Writing in Today�́�s Business World How the Digital Revolution Redefines Good Writing How to Use This Book and What It Will Do for You Part II: Writing Strategically Chapter 2: The Essentials of Strategic Writing A Structure for Planning All Messages Identifying Goals on Multiple Levels Framing Messages for the Audience Maneuvering Generational Divides Writing to Groups and Unknown Audiences Chapter 3: Applying Strategic Ideas How to Decide on Best Message Content Choosing an Organization Technique Adopting the Right Tone Applying the Process to Challenging Messages Part III: Writing Techniques Chapter 4: Good Sentences,
505	0		$aPt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : résumés, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips
505	0		$aShape and Tell Stories Graphic Ideas and Guidelines for Good Presentation Chapter 10: Writing to Persuade: Creating Successful Business Documents Writing the Executive Summary Preparing Effective Reports Writing Formal and Informal Proposals Applying for Grants Part VI: Writing Online Chapter 11: Writing for Websites and Online Media How to Translate Print Writing into Online Planning a Website and Home Page Creating Copy for Online Media Developing Content Ideas Chapter 12: Blogging, Social Media and Micromedia How Business Sees Social Media Using Social Media to Accomplish Goals Planning and Writing Blogs Using Twitter Power Creating Online Profiles Part VII: Writing for Oral Presentation,
505	0		$athe Right Words Assembling Strong Sentences Applying Readability Guidelines Choosing the Right Words Using Vigorous Verbs Knowing the Clues to Wordiness Editing: Many Ways Can Work Chapter 5: The Whole Picture: Creating Your Best Message Writing With Short Paragraphs Building in Good Transitions Avoiding Word Traps Avoiding Tone Traps Editing What You Write Fielding Common Grammar Problems the Commonsense Way Part IV: Types of Business Writing Chapter 6: Writing E-mail and Building Your Professional Image Use E-mail to Accomplish Goals Apply Strategic Thinking to the Situation Build in the Right Tone Use E-mail to Support Internal and External Networking Chapter 7: Writing Resumes and Cover Letters How to Write for a Competitive Edge Creating Resumes to Showcase Individual Skills Customizing Cover Letters to the
505	0		$aVideo and Public Relations Purposes Chapter 13: Presenting Yourself: Write Well to Speak Well Finding Your Own Story Developing the Elevator Speech Writing for Presentation and PowerPoint Working with Video Chapter 14: Applying Journalism and Public Relations Techniques Writing Media Releases and Pitches Creating Headlines and Subheads that Attract Gathering the Right Information: Research Tips, Interviewing Techniques and Questions How to Prepare Talking Points for Many Occasions Applying This Book�́�s Techniques to Additional Media and Channels of the Unforeseeable Future
505	2		$aContents : Business writing in the digital age-and you -- Writing to accomplish goals: build the foundation for every message -- Putting the planning structure to work: always know what to say -- Good sentences, the right words: the heart of good writing -- The whole picture: pulling your best message together -- E-Mail: you everyday chance to build a professional image -- applying for jobs: resumes, cover letters and networking -- Letters and memos: they still count --
505	2		$apt. I A Structured Planning System for All Your Communication -- pt. II Practical Techniques to Sharpen and Improve Your Writing -- pt. III The Basics of Business Communication -- pt. IV Creating Persuasive Messages, Documents and Materials -- pt. V Writing for the Interactive World -- pt. VI Writing for Oral Presentation, Video and Public Relations Purposes.
650		0	$aBusiness communication.
650		0	$aBusiness writing
650	0	0	$aCommercial correspondence.
690			$aBABE
856	4		$uhttp://library1.nida.ac.th/book_eng_content/1605may/189530co.pdf$zContent
856	4		$uhttp://library1.nida.ac.th/book_eng_page/1605may/189530p01-10.pdf$zSample Text
856	4		$uhttp://library1.nida.ac.th/mm_data_eng/full/1605may/189530.jpg$zCover
856	4		$uhttp://library1.nida.ac.th/mm_data_eng/full/1605may/189530.jpg$zhttp://library1.nida.ac.th/mm_data_eng/thumbnail/1605may/189530.jpg
907			$a114903

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